Virena

VIRENA™ is a leading manufacturer of bead embroidery patterns and supplies in Ukraine.
For many years, our products have been loved not only in our homeland but also internationally.

The VIRENA™ team consists of true embroidery enthusiasts who have turned their passion into a lifelong profession.
We have created thousands of bead embroidery patterns covering various themes and designs, ensuring that every customer finds the perfect one to inspire and bring joy to their crafting experience.

Our creative designers lovingly develop new patterns, kits, and accessories using unique, original artwork and only the highest-quality materials.
We continuously expand our assortment, introducing fresh ideas and trends to the embroidery world, making VIRENA™ a beloved brand among craft enthusiasts worldwide.

As of today, VIRENA™ is the sole owner of the pattern and product database previously released under the Podilsky Ricamo brand until 2018. We continue to reissue these designs with improved material selection and enhanced quality under the VIRENA™ brand.